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Brand

A signature, not a slogan.

Qasha’s mark is the Q of its name drawn as the nib of a fountain pen. The counter of the Q is the nib’s breather hole, its tail the tip, and the slit runs between them: the conversation that ends in a signature.

The marks

LogoThe nib mark with the wordmark, for the header of everything we make.
Single colourFor stamps, print and anywhere one colour is all there is.
App iconThe white nib on a pine tile, for the browser tab and the home screen.
Conversation markA speech bubble whose corner is the tail of the Q, for avatars and the start of a conversation.
Qasha
Signature wordmark“Qasha”, signed, for sign-offs: the end of a page, an email or a letter.
Qasha
On darkWhite, with the stroke in light pine.

Colour

Ink#0c0d0cText, the mark, dark sections
Paper#ffffffPages and cards
Bone#f6f5f1Quiet backgrounds
Pine#22533fThe one accent: emphasis, the nib’s tip
Light pine#9cc9afThe accent on dark backgrounds

Type

From first conversation to recurring revenue.Newsreader, for headlines
Qasha keeps the whole relationship in one record.Inter, for everything else

Using the marks

  • Leave clear space around the mark at least the width of its counter.
  • Use the marks as they are: don’t stretch, rotate, outline or recolour them, or add effects.
  • On photographs, use the white mark on a dark, even area.
  • Keep the mark at 20 pixels or larger, and the app icon at 16.

Download

Nib mark, ink and pine (SVG)Nib mark for dark backgrounds (SVG)Nib mark, single colour (SVG)App icon (SVG)Conversation mark (SVG)Signature wordmark (PNG)Signature wordmark, white (PNG)